San Diego Home Prices Fall 4 Months: What It Means for Sellers
TL;DR
- San Diego metro home prices declined 0.85% year-over-year in September 2025, marking the fourth consecutive month of price drops
- Only 29% of homes now sell above asking price, compared to 71% in April 2022
- The median home price stands at $975,000, but prices are 8.7 times the median household income
- Sales volume is tracking toward one of the slowest years on record with just 20,504 transactions through September
- Cash buyers offer faster closings (7-14 days) and certainty in an uncertain market
The San Diego housing market is experiencing a significant shift that is sending ripples through neighborhoods from Pacific Beach to La Jolla. After years of relentless price increases, home values have now fallen for four consecutive months, with the most recent data showing an 0.85% annual decline in September 2025.
"Affordability is the biggest constraint in the market right now," says Lisa Sturtevant, chief economist at Bright MLS. This statement captures the essence of what thousands of San Diego homeowners are experiencing: a market in transition where traditional selling strategies may no longer deliver the results they once did.
For homeowners considering selling, understanding these market dynamics is not just important, it is essential. Whether you are facing foreclosure, dealing with an inherited property, or simply need to relocate quickly, the current market conditions create both challenges and opportunities that require careful navigation.
How Severe Is San Diego's Housing Market Decline?
The numbers paint a clear picture of a market under significant pressure. San Diego's housing market is not just slowing, it is contracting in ways we have not seen since the post-pandemic adjustment period.
Price Decline Details
According to the S&P Case-Shiller Home Price Index, San Diego ranked 15th out of 19 major U.S. cities in price performance. While the national average saw home prices rise 1.3% annually (the slowest pace in over two years), San Diego moved in the opposite direction with its 0.85% decline.
The median home price for single-family homes in San Diego County dropped to $975,000 in September 2025, down from over $1 million in previous months. By October, the median had ticked up slightly to $985,000, but this still represents a 2.5% decrease from October 2024 when prices hit $1,010,000.
The Asking Price Reality
Perhaps the most telling statistic is the dramatic shift in homes selling above asking price. As of September 2025, only 29% of San Diego County homes sold above their listing price. This is a stark contrast to April 2022 when 71% of homes commanded over-asking offers during the pandemic buying frenzy.
This shift reveals a fundamental change in market power. Sellers no longer hold the same leverage they enjoyed just three years ago. Buyers have more negotiating power, more time to make decisions, and increasingly, they are walking away from deals that do not meet their terms.
Sales Volume Collapse
The San Diego housing market recorded just 20,504 home sales through September 2025, putting it on track for one of the slowest sales years in recorded history. For context:
- 2023 saw 25,317 sales (previously the lowest on record)
- 2024 recorded 25,920 sales
- 2025 is trending even lower
This means fewer transactions, longer time on market, and increased uncertainty for sellers who need to move their properties quickly.
Why Is San Diego's Affordability Crisis So Severe?
Understanding why prices are falling requires looking at the underlying affordability crisis that has made San Diego one of the least affordable housing markets in the nation.
The Income-to-Price Ratio Problem
San Diego County's median home price is now 8.7 times the median household income, according to October 2025 data. With a median home price of $985,092 and median household income of $112,933, homeownership has moved out of reach for the majority of working families.
To put this in perspective, the U.S. median home price is currently 5 times the median income. San Diego's ratio is 74% higher than the national average. Historical data shows:
| Time Period | Price-to-Income Ratio |
|---|---|
| Fall 1997 | 4.3x |
| Summer 2004 (housing boom peak) | 9.7x |
| Spring 2022 (pandemic peak) | 10x |
| October 2025 | 8.7x |
While the ratio has improved from its 2022 peak, it remains near historic highs and far above levels considered sustainable for long-term market health.
The Mortgage Burden
San Diego County households must dedicate 51% of their monthly income to mortgage principal and interest payments, making it the third-most burdened metro area in the nation behind only Los Angeles/Orange County (62%) and San Jose (53%).
With mortgage rates averaging 6.30% in late September 2025, the combination of high prices and elevated rates has created a perfect storm of unaffordability. Even modest price declines have not been enough to offset the impact of interest rates that remain well above pandemic-era lows.
What Experts Are Saying
Nicholas Godec of S&P Dow Jones Indices summarizes the situation clearly: "With mortgage rates stubbornly elevated and affordability at multi-decade lows, the market appears to be settling into a new equilibrium of minimal price growth, or outright decline, in some regions."
Anthony Smith, senior economist at Realtor.com, adds that the housing market faces "higher mortgage rates and affordability constraints" resulting in "slower, more fragmented price growth."
These expert assessments suggest that the current price declines are not a temporary blip but rather a structural adjustment to a new market reality.
How Different San Diego Neighborhoods Are Affected
The housing market decline is not uniform across all San Diego neighborhoods. Some areas are experiencing more dramatic shifts than others, creating a "K-shaped" market where luxury properties continue to perform well while mid-to-lower-tier homes struggle.
Coastal Premium Areas
La Jolla remains one of San Diego's most expensive neighborhoods with median home prices around $2.5 million, showing a 5% increase from the previous year. The luxury market here has proven more resilient, with 68% of buyers paying cash for homes over $2 million.
Pacific Beach has seen median home prices reach approximately $1.3 million, up 4.5% year-over-year. Properties in this beachfront community still receive multiple offers and often sell quickly, though not at the frenzied pace of 2021-2022.
Mission Beach and other coastal areas continue to command premium prices due to ocean access, lifestyle amenities, and limited inventory availability.
Urban Core Neighborhoods
North Park represents the more affordable segment with home prices typically ranging between $550,000 and $1 million. These areas are seeing the most significant impact from affordability constraints as first-time buyers struggle to qualify for mortgages in a high-rate environment.
The urban core has been growing faster than other parts of the county, but the current market slowdown is particularly pronounced in these previously hot neighborhoods where millennial buyers were driving demand.
What This Market Means for Homeowners Who Need to Sell
If you are a homeowner who needs to sell in the current San Diego market, you are facing a very different landscape than sellers experienced just two years ago. Understanding your options is critical to making the right decision for your situation.
The Traditional Sale Challenge
Selling through a real estate agent in today's market means:
- Longer time on market: Homes are sitting longer as buyer demand has cooled
- Price negotiations: Expect offers below asking price in most cases
- Repair demands: Buyers have more leverage to request repairs and concessions
- Financing contingencies: Deals fall through more frequently when buyers cannot secure favorable loan terms
- Carrying costs: Extended listing periods mean continued mortgage payments, property taxes, insurance, and maintenance
For sellers in distressed situations (facing foreclosure, dealing with divorce, managing an inherited property, or needing to relocate for work), these traditional sale challenges can become impossible obstacles.
The Cash Buyer Advantage in a Declining Market
Cash buyers represent 25-35% of transactions in many San Diego market segments and are particularly active during periods of price uncertainty. Here is why cash sales offer distinct advantages in the current market:
Speed and Certainty: Cash buyers can close in 7 to 14 days, sometimes even sooner. There is no waiting for loan approval, no appraisal contingencies, and no risk of financing falling through at the last minute.
As-Is Purchases: Cash buyers typically purchase properties in their current condition. You do not need to invest in repairs, staging, or upgrades before selling. This is particularly valuable if you have deferred maintenance or property damage.
No Listing Hassles: Skip the open houses, showings, and disruption to your daily life. Cash sales are private transactions that do not require your home to be market-ready for weeks or months.
Negotiating Power: While cash buyers may offer below retail price, they provide certainty in an uncertain market. With only 29% of homes selling above asking, the gap between cash offers and traditional sales has narrowed significantly.
Avoiding Further Decline: If prices continue falling, waiting for a traditional buyer could mean accepting even lower offers months from now. A cash sale locks in today's value.
Quick Facts: San Diego Housing Market December 2025
| Metric | Current Value | Context |
|---|---|---|
| Median Home Price | $975,000 - $985,000 | Down 2.5% from Oct 2024 |
| Year-Over-Year Price Change | -0.85% | 4th consecutive monthly decline |
| Homes Selling Above Asking | 29% | Down from 71% in April 2022 |
| Sales Volume (Jan-Sept) | 20,504 transactions | On track for slowest year on record |
| Price-to-Income Ratio | 8.7x | National average is 5x |
| Mortgage Payment Burden | 51% of income | 3rd highest in nation |
| Average Mortgage Rate | 6.30% | Elevated compared to pandemic lows |
| Cash Buyer Market Share | 25-35% | Higher in luxury segments |
Understanding Your Selling Options in Different Scenarios
Every homeowner's situation is unique. Here is how the current market impacts different selling scenarios:
Facing Foreclosure
If you are behind on mortgage payments, time is your enemy. Traditional sales take 60-90 days on average, and in the current market, that timeline can extend even further. A cash buyer can close before foreclosure proceedings advance, protecting your credit and potentially allowing you to walk away with some equity rather than losing everything.
Inherited Property
Managing an inherited home from a distance, especially one that needs repairs or updates, is burdensome. Estate settlements require quick resolution, and heirs often want to distribute proceeds without the cost and hassle of preparing a property for market. Cash buyers specialize in purchasing inherited homes as-is.
Divorce Settlement
Dividing marital assets requires certainty and speed. A cash sale eliminates the uncertainty of financing contingencies and the stress of keeping the home show-ready during an emotionally difficult time. Quick closing means both parties can move forward with their lives sooner.
Job Relocation
When you have already moved for a new job, carrying two mortgages is financially draining. With San Diego homes taking longer to sell in the current market, a cash buyer provides a fast exit strategy that stops the financial bleeding.
Property Damage or Disrepair
Whether it is water damage, foundation issues, or simply years of deferred maintenance, properties in need of significant repairs are extremely difficult to sell through traditional channels. Most buyers cannot secure financing for homes that do not meet lender habitability requirements. Cash buyers purchase these properties as-is.
Frequently Asked Questions
How much have San Diego home prices actually fallen in 2025?
San Diego metro home prices fell 0.85% year-over-year as of September 2025, marking the fourth consecutive month of declines. The median home price dropped from over $1 million to $975,000, with October 2025 showing a median of $985,000, down 2.5% from October 2024. While these declines are relatively modest compared to national housing crashes, they represent a significant shift from the double-digit appreciation seen in previous years.
Why are so few San Diego homes selling above asking price now?
Only 29% of San Diego County homes sold above asking price as of September 2025, a dramatic decrease from 71% in April 2022. This shift reflects the fundamental change in market dynamics as affordability constraints have reduced buyer demand and eliminated the bidding wars that characterized the pandemic-era market. Higher mortgage rates averaging 6.30% combined with prices that are 8.7 times median income have significantly reduced buyer purchasing power.
Is now a bad time to sell my San Diego home?
The answer depends entirely on your personal situation. If you need to sell due to financial hardship, divorce, relocation, or estate settlement, waiting for "better" market conditions could be risky. With prices declining for four consecutive months and sales volume at historic lows, there is no guarantee that conditions will improve in the near term. For distressed sellers or those who need certainty and speed, exploring cash buyer options may provide a better outcome than waiting months for a traditional sale that may never materialize at your target price.
What is the advantage of selling to a cash buyer vs. listing with an agent?
Cash buyers offer speed (7-14 day closings), certainty (no financing contingencies), and convenience (as-is purchases with no repairs or staging required). In the current declining market, these advantages have become more valuable as traditional sales take longer and involve more negotiation and risk of deals falling through. While cash offers are typically below retail price, the gap has narrowed significantly now that only 29% of homes sell above asking through traditional channels.
Will San Diego home prices continue falling in 2026?
Market experts predict continued pressure on San Diego home prices due to persistent affordability challenges. Nicholas Godec of S&P Dow Jones Indices notes the market is "settling into a new equilibrium of minimal price growth, or outright decline." With the price-to-income ratio at 8.7 times and households dedicating 51% of income to mortgage payments, significant appreciation seems unlikely without either substantial wage growth or declining mortgage rates. Most forecasts suggest continued modest declines or flat prices through 2026.
Conclusion: Taking Action in an Uncertain Market
The San Diego housing market has entered a new phase characterized by declining prices, reduced sales volume, and significant affordability constraints. For homeowners who need to sell, whether due to financial pressure, life changes, or property challenges, understanding your options is essential.
While the traditional real estate market has slowed dramatically, with only 29% of homes selling above asking and sales volume tracking toward historic lows, cash buyers remain active and offer a viable alternative for sellers who value speed, certainty, and convenience.
If you are facing foreclosure, managing an inherited property, going through divorce, relocating for work, or dealing with a property in need of repairs, a cash sale may provide the fastest path to resolution. With closing timelines of 7-14 days and no requirement for repairs or upgrades, cash buyers offer what the traditional market increasingly cannot: certainty in uncertain times.
Need to Sell Your San Diego Home Fast?
San Diego Fast Cash Home Buyer LLC specializes in helping homeowners navigate challenging situations throughout San Diego County, including Pacific Beach, La Jolla, Mission Beach, North Park, and surrounding communities. We offer free, no-obligation consultations and can provide a fair cash offer within 24 hours.
Contact us today to learn how we can help you close in as little as 7-14 days with no repairs, no fees, and no hassle.
Citations
- [1] San Diego Union-Tribune. "Affordability is the biggest constraint - San Diego home prices fall for 4th month". Accessed December 5, 2025.
- [2] San Diego Union-Tribune. "Here is how much San Diego home prices are outpacing wages". Accessed December 5, 2025.
- [3] Times of San Diego. "Case-Shiller Index - San Diego home prices continue downward trend". Accessed December 5, 2025.
- [4] Norada Real Estate. "San Diego Housing Market Trends and Forecast 2025-2026". Accessed December 5, 2025.
- [5] San Diego Real Estate Hunter. "9 Best Neighborhoods in San Diego 2025 | 2026". Accessed December 5, 2025.
- [6] iBuyer. "7 Companies That Buy Houses For Cash in San Diego in 2025". Accessed December 5, 2025.
- [7] KPBS. "San Diego housing data reveal fastest growth in urban core". Accessed December 5, 2025.